Which Pricing Model Do You Prefer: One-Time or Recurring?

Which Pricing Model Do You Prefer: One-Time or Recurring?


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For a very long time, premium WordPress plugins and themes have been bought as a one-time cost. So for instance, in the event you needed to purchase a brand new WordPress theme, you'd make a single buy and personal the theme indefinitely, with no future funds due. Then someplace alongside the best way, a recurring pricing mannequin turned in style. Today, it is extremely widespread for themes and plugins to be bought by way of recurring cost scheme. So for instance, if you wish to use some superior professional plugin or theme, you pay an annual or in some instances month-to-month charge.

Totally different Pricing Fashions

For WordPress merchandise, like plugins and themes, there are myriad pricing fashions obtainable:

  • Free — no buy required, use product indefinitely
  • Freemium — free for primary options, pay to unlock extra
  • Trial-Based mostly — free to make use of for restricted time, then time to pay
  • One-time Cost — pay as soon as and personal/use the product indefinitely
  • Recurring Cost — pay yearly, month, or different interval

You will discover examples of every of those pricing fashions by merely buying round for plugins and themes. The identical factor is true for software program and digital merchandise outdoors of the WordPress market. For instance, a number of years in the past Adobe switched from one-time cost to a subscription-based plan, the place you pay a month-to-month or yearly payment to make use of Photoshop, Illustrator, et al.

There is also a extra delicate, type of middle-of-the-road pricing mannequin: one-time funds for a selected model of the software program. For instance, if you are going to buy apps like MAMP Professional, 1Password, Carbon Copy Cloner (a couple of examples that come readily to thoughts), the preliminary buy is one-time, non-recurring. However you solely get updates for one or two main variations. So when you bought MAMP Professional model Four.zero, you get free updates for all version-Four releases, like Four.1, Four.2, Four.three, and so on. However then you must pay once more for model 5.zero and past.

No matter which pricing mannequin you are speaking about, finally it comes right down to both paying solely as soon as or paying a number of occasions.

So my query for you: what's the BEST pricing mannequin for WordPress plugins and themes?

As a few of you might know, I strongly want to personal the plugins which are used on my websites. I don't like the thought of getting to pay extra yearly. It is in all probability as a result of I'm such an "old-fashioned" developer who's accustomed to one-time, flat-fee funds for scripts, plugins, and themes. In truth, I promote my very own premium WordPress plugins utilizing the one-time (non-recurring) pricing mannequin.

Most if not all of my direct rivals promote their plugins utilizing the recurring funds mannequin. So customers should pay extra yearly simply to proceed receiving updates and so forth. In my thoughts, this advantages the vendor greater than the client. Whereas one-time purchases have a tendency to profit the client greater than the vendor. However that is my very own biased opinion, so I need to ask..

What do YOU assume?

I feel the preferred/no-brainer reply is that "there isn't a "greatest" pricing mannequin" that applies to all merchandise. Somewhat it depends upon the character of the product, scope of performance, and different variables. All the things needs to be factored in: improvement, help, advertising, the entire 9 yards.

What do YOU assume? Do you want paying extra yearly or month for plugins and scripts? Ought to plugins be thought-about extra of a SaaS sort deal? Is there a cheerful center floor? Share your ideas within the feedback under!